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Connecticut

Naming rights and NIL deals aren't just reserved for football.  As schools hunt for new avenues to generate revenue after the House settlement

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On3 NIL

Beauty brand Madison Reed shows belief in women’s sports with UConn basketball deal

Women's Basketball

Ice Brady arrived at UConn as the No. 5 prospect in the Class of 2022. Brady is originally from San Diego Cathedral Catholic High School. Brady was a 2022 McDonald’s Jordan Brand and SLAM All-American. She averaged 20.7 points, 12.8 rebounds and 1.8 blocks per game as a senior. Brady, whose full name is Isuneh Brady, also won a gold medal at the 2022 FIBA U18 Americas Championship. She averaged 13.0 points, 7.5 rebounds, 1.7 assists and 1.3 steals per game in the tournament.

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