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Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products

College basketball NIL spending surges to $932.5 million for 2025-26 season

On3 NIL

Study: College basketball NIL spending surges to $932.5 million for 2025-26 season

The morning of Jazzy Davidson's first USC practice, she was sick. Of the first 30 days of their preseason practices, she missed 27. Even still, she

Jazzy Davidson

Women's Sports

Exclusive: Inside Jazzy Davidson's freshman campaign at USC

JuJu Watkins' new shoe is here. Collaborating with LeBron James as the first athlete to co-create the design of a basketball shoe within the LeBron

USC guard Juju Watkins

USC Trojans Basketball

JuJu Watkins unveils custom 'Silver Lining' LeBron NXXT Gen sneaker design, gifts shoes to USC teammates

As a sneaker free agent after leaving Under Armour, Golden State Warriors star Stephen Curry has worn different shoes for warm-ups throughout this

Golden State Warriors star Stephen Curry in JuJu Watkins PE sneakers

Culture

5GOATs

Stephen Curry warms up in JuJu Watkins Nike PE sneakers ahead of Warriors vs. Pistons

Juju Watkins won't be seen on the court this season as she recovers from her torn ACL. But that hasn't stopped her from making history off the court.

Juju Watkins becomes part of Boston Legacy investor group

Through the first years of the NIL era, women's sports thrived. With the revenue-sharing era in its early stages, that trend is primed to continue,

JuJu Watkins, Flau'jae Johnson, Azzi Fudd, Jordan Chiles, Women's NIL

Study: Women's sports driving record NIL growth as rev-share era begins

On Sunday, USC women's basketball star JuJu Watkins attended the Washington Commanders' 27-10 win over the Los Angeles Chargers. Specifically,

Jayden Daniels JuJu Watkins

JuJu Watkins celebrates with Jayden Daniels after Washington Commanders win

During WNBA All-Star Weekend in Indianapolis, Unrivaled – the 3v3 women's basketball league – announced a major NIL activation. The up-and-coming

Unrivaled women's basketball league

Unrivaled signs 14 star women's basketball players to NIL deals

After suffering a torn ACL in the second round of the NCAA Tournament, USC star JuJu Watkins now looks ahead to the recovery process. Due to the

JuJu Watkins injury update: USC star reveals latest in her recovery process

On Thursday, the Associated Press named USC's JuJu Watkins its women's college basketball Player of the Year. Watkins received 29 votes from the

JuJu Watkins named AP women's college basketball Player of the Year

While still being in contention without her, USC saw their title hopes take a significant hit, if not lost them entirely to some, once JuJu Watkins

USC's JuJu Watkins (ACL Tear)

Lindsay Gottlieb addresses JuJu Watkins' injury's impact on elimination, promises 'legendary' comeback

After defeating Kansas State in Saturday's Sweet 16 game, USC is heading to the Elite 8. The Trojans will do so without JuJu Watkins, though, after

USC's JuJu Watkins

Gatorade releases tribute to USC guard JuJu Watkins after season-ending injury

USC head coach Lindsay Gottlieb highlighted how the Trojans adjusted their game plan without Juju Watkins on the court. Watkins was lost for the

USATSI_25742594 (1)

Lindsay Gottlieb highlights how USC game plan changes without JuJu Watkins

JuJu Watkins' torn ACL will keep her out of action for the forseeable future, but that doesn't mean she's not invested in the success of her USC

USC Trojans head coach Lindsay Gottlieb greets guard JuJu Watkins (12) as she comes out of the game in the fourth quarter of an NCAA Tournament game against the UNC Greensboro Spartans at Galen Center

USC head coach Lindsay Gottlieb disavowed any hatred being directed toward Mississippi State's players or staff.

Lindsay Gottlieb reveals pregame message JuJu Watkins delivered to USC before Sweet 16

USC is Elite Eight bound -- without Juju Watkins. The Trojans defeated Kansas State 67-61 on Saturday night, playing their first full game after

USC WBB

Lindsay Gottlieb raves about USC mindset since JuJu Watkins injury

USC head coach Lindsay Gottlieb loves the positive energy from Juju Watkins, despite the latter’s season ending injury. The Trojans are set for a

USATSI_25773837 (1)

How Juju Watkins still brings 'positive vibes' to USC during Women's March Madness after injury

USC star JuJu Watkins suffered a torn ACL in the Trojans' 96-59 blowout win over Mississippi State in the second round of the NCAA Tournament. In the

Women's Basketball

Lindsay Gottlieb defends Mississippi State from attacks following JuJu Watkins injury

In 2022, Paige Bueckers saw her junior season cut well short. She tore her ACL in the preseason and took a redshirt before helping lead UConn to a

USC star JuJu Watkins and UConn's Paige Bueckers

Paige Bueckers reacts to JuJu Watkins ACL injury, recovery: 'We know how much it sucks'

In the midst of a monster sophomore season at USC, JuJu Watkins saw her year come to an abrupt end Monday night. She was carried off the court at

USC guard JuJu Watkins

JuJu Watkins injury: Rebecca Lobo reveals recovery process, impact on future WNBA Draft plans

The college basketball world is distraught after USC’s JuJu Watkins saw her season come to an end on Monday, due to a torn ACL. Support is pouring

JuJu Watkins | Caitlin Clark

Caitlin Clark sends heartfelt message to JuJu Watkins amid devastating season-ending injury

USC's JuJu Watkins went down with an injury last night that did not look good in the moment based on all of the reaction. Now, per the program, it's

JuJu Watkins (Injury - NCAA Tournament)

JuJu Watkins injury update: USC receives devastating news on star guard

JuJu Watkins will miss the rest of the NCAA Tournament following an injury suffered in the USC Trojans' Second-Round win over the Mississippi State

WeAreSC Basketball

WeAreSC

JuJu Watkins injury update: USC star sustains season-ending injury

The college basketball world has been rocked by the injury of USC star JuJu Watkins. An apparent knee injury took her out of Monday night's

On3 Basketball

JuJu Watkins injury: Angel Reese sends heartfelt message after USC star sent to hospital

Elle Duncan began the ESPN halftime show during No. 1-seed USC's Round of 32 matchup against No. 9-seed Mississippi State by addressing the elephant

Juju injury

Andraya Carter, Chiney Ogwumike call for USC teammates to step up following Juju Watkins injury

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California

Judea “Juju” Watkins was a five-star prospect in the Class of 2023 coming out of Chatsworth (California) Sierra Canyon. She was named the Naismith High School Player of the Year following her senior season. After her junior season, Watkins was named the Los Angeles Times Girls Basketball Player of the Year after averaging 24.8 points and 10.3 rebounds to help lift the Trailblazers to a 30-2 record. Watkins also earned the award as a freshman. Watkins won a gold medal for USA basketball and was selected as the Gatorade state player of the year. She became the first high school star to sign with Klutch Sports for NIL representation. Watkins was also selected as Sports Illustrated’s Kids Sports Kid of the Year in 2020.

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Juju Watkins

USC Trojans

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