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Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products

College basketball NIL spending surges to $932.5 million for 2025-26 season

On3 NIL

Study: College basketball NIL spending surges to $932.5 million for 2025-26 season

The morning of Jazzy Davidson's first USC practice, she was sick. Of the first 30 days of their preseason practices, she missed 27. Even still, she

Jazzy Davidson

Women's Sports

Exclusive: Inside Jazzy Davidson's freshman campaign at USC

JuJu Watkins' new shoe is here. Collaborating with LeBron James as the first athlete to co-create the design of a basketball shoe within the LeBron

USC guard Juju Watkins

USC Trojans Basketball

JuJu Watkins unveils custom 'Silver Lining' LeBron NXXT Gen sneaker design, gifts shoes to USC teammates

As a sneaker free agent after leaving Under Armour, Golden State Warriors star Stephen Curry has worn different shoes for warm-ups throughout this

Golden State Warriors star Stephen Curry in JuJu Watkins PE sneakers

Culture

5GOATs

Stephen Curry warms up in JuJu Watkins Nike PE sneakers ahead of Warriors vs. Pistons

Juju Watkins won't be seen on the court this season as she recovers from her torn ACL. But that hasn't stopped her from making history off the court.

Juju Watkins becomes part of Boston Legacy investor group

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California

Women's Basketball

Judea “Juju” Watkins was a five-star prospect in the Class of 2023 coming out of Chatsworth (California) Sierra Canyon. She was named the Naismith High School Player of the Year following her senior season. After her junior season, Watkins was named the Los Angeles Times Girls Basketball Player of the Year after averaging 24.8 points and 10.3 rebounds to help lift the Trailblazers to a 30-2 record. Watkins also earned the award as a freshman. Watkins won a gold medal for USA basketball and was selected as the Gatorade state player of the year. She became the first high school star to sign with Klutch Sports for NIL representation. Watkins was also selected as Sports Illustrated’s Kids Sports Kid of the Year in 2020.

Sierra Canyon

Juju Watkins

USC Trojans

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