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As the college basketball season hurdles toward March Madness, more and more NIL collectives are stepping up to support student-athletes with

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Oklahoma Sooners women’s basketball team signs NIL deal with 1Oklahoma

The sports marketing agency Postgame launched a campaign with Reebok in December that features 60 athletes, including a number of star college

Postgame launches Reebok NIL campaign featuring star athletes

Women's Basketball

Madi Williams was first-team All-Big 12 in 2021-2022 and 2020-2021 and has a career average of 15 points a game. Williams entered her super-senior season hoping to help the Sooners contend for the league title. Williams made more 3-pointers (41) last season than her first three years combined and relished being the go-to player at crunch time. She was also a WBCA All-America honorable mention pick in 2022.

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