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The antitrust, class-action lawsuit O'Bannon v. NCAA that revolved around the use of athletes' likenesses in EA Sports video games was among the

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On3 NIL

How an 8th grader coded NIL computer game for BYU's Masen Wake

BYU-focused collective CougConnect – the same group that introduced the first-ever “NIL cruise” – continues to come up with some of the most creative

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BYU players don T-shirts promoting ‘lifetime’ NIL opportunity during spring scrimmage

CougConnect, a BYU-focused collective, has turned heads with its creative NIL deals since its inception in November 2021.  People in Provo are still

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Cruise With the Cougs: BYU stars sailing to paradise through new NIL deal

NIL teamwide deals with collectives have become the latest fashionable trend in college athletics. It’s happened at Texas Tech, Marquette, Arkansas,

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NIL first: BYU football strikes teamwide apparel deal with Ruke Agency

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