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Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products

College basketball NIL spending surges to $932.5 million for 2025-26 season

On3 NIL

Study: College basketball NIL spending surges to $932.5 million for 2025-26 season

Shaqir O'Neal, the son of Shaq, entered the NCAA transfer portal, per On3's Jamie Shaw. He played this past season at Florida A&M.  O'Neal also

USATSI_24801912 (1)

On3 Basketball

Shaqir O'Neal, son of Shaq, enters NCAA transfer portal

Texas Southern Tigers forward Shaqir O'Neal has entered the NCAA Transfer Portal, On3 has learned.  Shaqir O'Neal comes from basketball royalty, as

The O'Neals

Transfer Portal College Basketball

Transfer Portal

Texas Southern forward Shaqir O'Neal, son of Shaquille O'Neal, enters NCAA Transfer Portal

The 2023 men's college basketball season tips off on Monday night.   NIL is driving plenty of storylines, too. Some of the biggest names in the sport

College basketball

Top 10 men's college basketball On3 NIL Valuations entering 2023 season

College basketball season has returned. And with it, plenty of NIL storylines.   Some of the nation's top players opted to return for another year

Top 10 On3 NIL Valuations entering men's college basketball season

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