New Balance is adding to its NIL athlete roster. The shoewear brand signed three rising basketball stars to NIL deals.  UCLA freshman Sienna Betts,

Jordan Smith Jr., Sienna Betts, Haylen Ayers for New Balance

On3 NIL

5-star SG Jordan Smith Jr., UCLA's Sienna Betts ink NIL deals with New Balance

During WNBA All-Star Weekend in Indianapolis, Unrivaled – the 3v3 women's basketball league – announced a major NIL activation. The up-and-coming

Unrivaled women's basketball league

Unrivaled signs 14 star women's basketball players to NIL deals

You ask, we answer. The women's college basketball season is just four months away and a lot has changed since March. Let's take a look at some of

Joyce Edwards

Women's Sports

Women's college basketball mailbag: Final Four picks, Notre Dame outlook and more

The 2025 McDonald's All-American Girls Game showcased a slew of the nation's top prospects, many of whom delivered on Tuesday night at the Barclays

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High School Girls Basketball

High School

Sienna Betts powers West to win in 2025 McDonald's All-American Girls Game

The 24-team roster for the girls McDonald's All-American Game was announced in January, with many of the nation's best 2025 high schoolers making the

wbb mcd aa afi

Girls' McDonalds All-American Game rosters

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Colorado

Women's Basketball

For the longest time, Sienna Betts was simply known as Lauren Betts' little sister. The elder Betts became a nationally known player as she went through the recruiting process and on to eventual stardom at Stanford and UCLA. But Sienna put her name on the national map starting in the eighth grade. “For me, it was growing up as the younger sister, and everyone always comparing us,” Betts told Gabby Alfveby. “I was just really competitive my whole life, and I always just wanted to be better than Lauren. I had a trainer, and I would train with him every day and we just got in the gym a lot. He really helped me not just on the basketball side but on the mental side, bringing up my confidence and making me believe it’s really possible to reach the level that I wanted to. In eighth grade, I trained a couple hours every single day, and then eventually, the work started really showing.” The focus showed so much that Betts would win her second Colorado Gatorade Player of the Year award after the 2023-2024 season – a campaign where she led the state regardless of classification in rebounding (16.3 rpg) and blocked shots (3.7 bpg) while averaging 21.6 points. She was also named a member of Team USA's FIBA U18 AmeriCup squad in the summer of 2024.

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