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Indiana

It’s impossible to replace All-American Mackenzie Holmes. There’s not one single player who can do so.   “I don't think you can,” Indiana coach

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Women's Sports

New-look Indiana Hoosiers ready to take next step in 2024-25 season

With March Madness arriving next week, the number of NIL deals executed will continue to ramp up.  More and more companies have stepped up

NIL Deals of the Week

On3 NIL

NIL Deals of the Week: Top brands launch campaigns ahead of March Madness

An official NCAA sponsor is jumping into the NIL space just in time for March Madness.   Ahead of this year's men's and women's tournaments, Ritz has

Ritz NIL March Madness

Ritz launches NIL campaign with star-studded lineup for March Madness

Casey’s has joined the list of brands hoping to score big through NIL deals ahead of the NCAA Tournament.  Casey’s, a chain of convenience stores

caseys-nil-deals-ahead-of-march-madness-makes-sense-for-brand-players-tennessee-tyreke-key-iowa-kris-murray-indiana-sydney-parrish

Casey’s NIL deals ahead of March Madness makes sense for brand, players

As we’ve seen already this college football and basketball season, excelling on the field and court can quickly lead to increases in a

Five names to watch with fast-rising On3 NIL Valuations

Indiana women’s basketball star Sydney Parrish knows well that life is all about transitions.  Coming out of Fishers, Indiana, in the Class of 2020,

Sydney Parrish’s transition to stardom at Indiana focus of NIL commercial

Women's Basketball

Sydney Parrish was a five-star women’s basketball recruit coming out of Fishers, Indiana, in the Class of 2020. She signed with Oregon, where she appeared in 23 of 24 games for the Ducks as a freshman in the 2020-2021 season. She averaged six points and 2.7 rebounds. As a sophomore, she played in 23 games and averaged six points and shot 36.7% from the field. After the 2021-2022 season, Parrish transferred to Indiana. Off the court, Parrish has built a massive presence on social media with around 300,000 followers.

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